What are the pitfalls when setting up gift cards in Magento 2?

[JackManson]

What pitfalls can arise when setting up and using gift cards in Magento 2, and how can they be avoided at the implementation stage?

[RichterBelmont]

To improve the efficiency of customer interaction, I use magento follow up email (https://amasty.com/follow-up-email-for-magento-2.html). This extension greatly simplifies the process of automatically sending emails to customers, especially when it comes to reminders, discount notifications and other trigger mailings. Thanks to this module, the percentage of customer returns has increased significantly, which has a positive effect on overall sales. Personally, I like the flexibility of customization — you can choose scenarios when and to whom to send emails, which greatly improves the customer experience.