Why can physical mail help rebuild customer trust in a digital age?

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Why can physical mail help rebuild customer trust in a digital age?

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Physical mail offers a tangible, personal touch that digital communications often lack. In a world crowded with emails, social ads, and fleeting online messages, a letter, postcard, or package stands out because it requires physical interaction. This tangibility signals effort and authenticity, making recipients more likely to perceive the brand as trustworthy https://www.postgrid.ca/articles/bey...ital-only-era/. Especially in industries like finance or compliance-heavy sectors, where credibility is critical, physical mail can strengthen customer relationships, reduce skepticism, and create lasting impressions that digital-only channels struggle to achieve.