Today it is difficult to imagine a business in which the owner will not promote his products on the Internet. One of the most important factors influencing sales dynamics is understanding your audience. It is impossible and unnecessary to reach all potential buyers because it is irrational. It will be much more effective to direct your costs and motivational actions to those who are really, most likely, to buy the product or think about buying in the future. There is a lot of useful information on this resource https://meterpreter.org/knowing-your...hort-analysis/, which I recommend to pay attention to.