Great question—lighting can make or break a visual. I’ve seen some fantastic examples from Genense Studio https://www.genense.com/ that really taught me how to use it right. Their 3D architectural visualization and rendering shows how lighting can guide the eye, set a mood, or highlight key architectural features without overpowering the design. It’s about subtle contrasts, natural light behavior, and knowing when to let shadows do the talking. Proper lighting doesn’t just illuminate the space—it tells a story about how that space will feel in real life.