Blockchain improves business operations by providing a transparent, immutable record of transactions, orders, and other critical data. For example, in industries like shipping, blockchain tracks complex logistics across global supply chains https://www.ranktracker.com/blog/10-...or-blockchain/, reducing errors and operational costs. In terms of customer insights, businesses can analyze immutable transaction and behavior data to predict future purchases, optimize inventory, and streamline production planning. This approach ensures accurate analytics and enables companies to make informed, data-driven decisions, while the decentralized nature of blockchain secures the information against tampering.